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Retórica y gestión

Eduard Bonet


Retórica y gestión



Eduard Bonet

Eduard Bonet (Girona, 1936) has devoted his life to mathematics and humanities. He received a doctorate in mathematics at the University of Barcelona and joined ESADE in 1962 as a professor of statistics and has since held a number of different academic posts. He served as director of the Statistical Institute of Catalonia and, since 1980, with his professorship at Ramon Llull University (URL), created and directed the Doctorate Programme in Management Sciences at ESADE. Today, he is Emeritus Professor at URL and gives seminars. He is also Emeritus Member of the Statistical Institute of Catalonia.

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Eduard Bonet

 |  2022

Professor emeritus of mathematics and devoted for the humanities, this book by Eduard Bonet is written at his sweetest and most accurate moment of wisdom. The relationship between the two poles he associates, rhetoric and management, is surprisingly new and necessary, and its pedagogical impact on our business schools may prove to be of historical significance, as indicated in the excellent foreword by Professor Alfons Sauquet. As rhetoric was redefined by Aristotle as the art of persuasion with words and without violence, it is clearly worthwhile for anyone with management responsibilities, both inside and outside the company.

The book traces the history of rhetoric, the central corridor from which many other speeches start, and it forms a complete geography. It also presents an excellent selection of texts that are studied for their exemplary nature. And it reinforces the irreplaceable place of rhetoric in making our managers not only technically competent but also socially responsible, and happier individuals.


ISBN 978-84-941113-4-1
Eduard Bonet – 2022
Paperback, 23.5 cm x 16 cm / 9.25″ x 6.3″
272 pp

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