Norberto Chaves chooses to focus on André Ricard’s theoretical reflection, on being the least well-known and appreciated, but fundamental to understand his ethics of the role of design in society. Thus, through a careful rereading of his texts and long conversations with Ricard himself and with important figures who have dealt with him closely (such as Yves Zimmermann, Oriol Bohigas and Xavier Rubert de Ventós), gradually reveals the complexity of his writings on design and his validity beyond the fluctuations of fashion.