Renato de Fusco challenges the idea of taste as an individual expression, revealing it instead as a collective phenomenon, governed by social norms and shared agreements that shape what we consider beautiful, elegant, or chic.

Styles, fashions, and trends do not emerge by chance: they are born from invisible consensuses that train our gaze and permeate every sphere of everyday life. An essay that will transform the way you understand aesthetics, culture… and your own choices.