As rhetoric was redefined by Aristotle as the art of persuasion with words and without violence, it is clearly worthwhile for anyone with management responsibilities, both inside and outside the company.
The book traces the history of rhetoric, the central corridor from which many other speeches start, and it forms a complete geography. It also presents an excellent selection of texts that are studied for their exemplary nature. And it reinforces the irreplaceable place of rhetoric in making our managers not only technically competent but also socially responsible, and happier individuals.