Since the 60s and 70s, Argentina has been the country that has given Spain -and more specifically Barcelona- the largest number of first class designers. Among the most outstanding, we find Mario Eskenazi, Alberto Lievore, Jorge Pensi, Carlos Rolando, Ricardo Rousselot and America Sanchez, five of whom are National Design Prize laureates. Now, using first-hand accounts, Norberto Chaves -another major player in this migratory phenomenon- has assembled a book with multiple characters that addresses the following questions: Why have Argentine designers integrated so successfully into the fabric of Barcelonese life? What did they bring, what did they find and how did they manage to combine both so well? And why does this surprise us? Rather than compiling a mere anthology of the designers' work, the author invites us to listen to a dialogue between two cultural contexts through the six experiences and a clarifying conclusion.
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Norberto Chaves (Buenos Aires 1942). Former lecturer and head of the Pedagogical Department of the Faculty of Architecture and Town Planning of the University of Buenos Aires. Based in Barcelona since 1977. A consultant in identity and corporate communication, a teacher and essayist on issues of design, image and communication. The author of "La Imagen Corporativa" and "El oficio de diseñar" (Gustavo Gili. Barcelona). Joint author of "La gestión del diseño" (IMPI. Madrid) and "La marca corporativa" (Paidos. Buenos Aires). Participated in the books by several authors "Diseño y Comunicación" (Paidos. Buenos Aires) and "Arte ¿? Diseño" (Gustavo Gili. Barcelona).
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Norberto Chaves, 2006
Paperback, 21,5 x 26 cm
280 pp., 757 illustrations
Price Without VAT: 46 €